Genya is exceptional at what she does
Promises are always met
Remarkable ability to tackle any problem
Marketing for B2B founders who've outgrown founder-led sales.
Marketing is the last thing you have time for, and you wish someone would just tell you how you can bring more clients. That's what I do.
B2B companies I've worked with
Hi, I’m Genya.
I help business operators and teams cut through the marketing noise and build user acquisition funnels that actually work. From content ops to marketing workflows to full business processes. Through workshops, consulting, and hands-on training.
I’ve spent 10+ years building marketing strategies in-house from early-stage startups to a €30onB enterprise.
I know what good marketing looks like at every stage, and more importantly, I know what’s a waste of time when you’re just getting started.
I started KOSOTURE marketing advisory because I kept seeing the same thing: brilliant technical founders with great products, burning time and money on marketing that had no strategic foundation underneath it. Too much advice. Not enough systems to act on it.
I’m not here to be a marketing department. I’m here to be the partner for overwhelmed founders in the messy zero-to-one stage, who need help to make sense of marketing for their business.
Do your leads understand what you offer?
It's not enough to build a great product anymore. You either nail your positioning and ICP, or your whole GTM won't work. This audit reveals the gaps and opportunities for your product.
What I can help with
This isn’t how most marketers work.
Foundation first. Always.
I will not let you spend money on ads before your positioning is clear. The strategic work comes first, because it makes everything after it work better.
Frameworks, not opinions.
You’ve had enough people telling you what to do. I bring proven strategic frameworks so every decision has a “why” behind it.
Built to leave.
No retainers. No lock-in. Every engagement is designed so you understand the strategy, own the systems, and can run your marketing without me.
Get inspired by our recent projects
Founders and leaders who've worked with me
Genya is exceptional at what she does. She helped us refine our GTM strategy by cutting through noise and forcing clarity where it actually matters: ICP, positioning, and why anyone should care.
What sets Genya apart is that she doesn’t jump to tactics. She challenges assumptions, asks the uncomfortable questions, and makes sure the foundation is solid before scaling anything. The result for us was sharper messaging, clearer priorities, and a GTM setup that actually makes sense for where we are as a B2B company.
It says a lot about Genya that I’m still asking for her expertise - a couple years after we stopped working together. Honest about marketing, tons of expertise in different fields and most important: using marketing to make the world a better place.
It is really impressive how Genya can digest vast amounts of information, even if the topic/information is quite foreign to her, and then produce a product in a timely and orderly manner.
When working with Genya, there are no surprises and promises are always met. Highly recommend!
